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Behaviour Change for a more sustainable London

Date:
10/09/09
Time:
All day event including lunch
Venue:
Wallace Space, 22 Dukes Road, London, WC1H 9PN (minutes walk from Euston, St Pancras International, Kings Cross and Russell Square underground)

My belief in social responsibility is not a laissez-faire manifesto. I believe that government has a vital role to play in changing social behaviour.

David Cameron, 2007

What was the event about?

The 'Behaviour Change for a More Sustainable London' Conference was a great success. A huge thank you to all the speakers, workshop hosts, Wallacespace staff and of course all those of you who came to the event. Through workshop and panel-led discussions the event increased awareness and understanding of theoretical and practical approaches to behaviour change, which can be used to improve energy efficiency, tackle obesity or reduce anti-social behaviour we rely on active participation from the public.

Energise London Executive Breakfast

The day began with an Energise London Executive Breakfast on 'Social Marketing for Sustainability', as a follow up to the successful event that was held in June. Doug McKenzie-Mohr opened with an outline of theories and philosophies behind social marketing strategies and how these are implemented through policy and implementation. Dorothy MacKenzie, Chairman of Dragon Rouge gave insight into social marketing strategies from the private sector, then distinguished them from standard techniques. Finally Lilli Matson of TfL gave examples of TfL's experience in this area along with other regional approaches. For more information, contact Will McFarland: w.mcfarland@lsx.org.uk / 020 7234 9411.

The main section of the day was made up of three morning talks and a choice of seven workshops, then a delicious lunch followed by three more talks and another set of workshops. The day then concluded with a plenary session with a panel discussion.

Morning Speakers

Afternoon Speakers

Workshop Summary

Jon Fletcher/ David Fell - Monitoring and Evaluation

The workshop was centred on Brook Lyndhurst's expertise of monitoring and evaluating behaviour change programmes. It looked at the purpose of monitoring and evaluation in behaviour change programmes as well as what and how to measure. Topics covered included: What is the point of Monitoring and Evaluation? What to Measure? How to Measure? and What to do Next?
Presentation - Workshop Notes - Further Reading

Trewin Restorick - Social Marketing in Practise (Environment)

Trewin provided the case study of his own experience and use of social marketing, whilst he and Global Action Plan have worked on their project Eco-Teams. The workshop looked at how communities change, how long-term change is embedded, how change is measured and evaluated and what measures can be taken to reinforce change to ensure continued commitment.
Presentation - Workshop Notes - Further Reading

Afsheen Rashid - Social Marketing in Practise (Health and Well-being)

Afsheen gave an overview of social marketing, with reference to her work through LSx projects, including Well London and WLDT. She illustrated how social marketing can be most efficiently used with specific reference to the participants' own projects.
Presentation - Workshop Notes - Further Reading

John Dimitropoulos - Rebound Effect

John introduced Rebound Effect Theory, listing examples, impacts of the rebound effect and how to prepare to reduce these effects. The workshop centred on Environmental examples, for instance once someone buys a more efficient car, the benefits may be rebounded by them deciding to use the car more often.
Presentation - Workshop Notes - Further Reading

Andrew Darnton -  From Lines to Loops; Thinking Differently about Behaviour Change

Andrew Darnton gave an overview of behaviour change models and the shift that has taken place from the linear model (centred on economics) to more complicated “loop” models (incorporating social and psychological theory). The workshop explored the changes and effects, which have resulted from acknowledging these complexities; which include external factors such as norms and habits and feedback loops created by changs in behaviour.
Presentation - Workshop Notes - Further Reading

Matt Grist - Society and Decision Making

The workshop provided an overview of the 'nudge' approach to behaviour change. Nudge is an approach to change behaviour by shaping the way people's choices are presented. For instance putting healthy food first and at eye level in supermarkets. The workshop explored the pros and cons of this approach, examples of successes and the potential for future use.
Presentation - Workshop Notes - Further Reading

Professor Mike Kelly - Empowerment for Behaviour Change

Professor Mike Kelly called upon his experience from NICE (National Institute for Clinical Excellence) when encouraging behaviour change within the public health sector, to provide advice on the most productive approaches to promote individuals changing their behaviour. He illustrated the main points for implementing effective behaviour change programmes and the workshop was built around the participants projects and experience.
Presentation - Workshop Notes - Further Reading

Plenary Session - Panel Discussion

Samantha Heath asked popular questions from the floor to a panel that was made up of Daniel Ratchford, Trewin Restorick,Gayle Burgess, David Fell, John Dimitropoulos and Matt Grist.

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